On September 11, 2026, NuPhy announced the launch of a custom keyboard service for companies and brands.
This service allows you to customize keycaps, logos, nameplates, packaging, and more to create team-branded keyboards, gifts, community models, and products developed in collaboration with brands.
NuPhy highlights the “NuPhy Air75 V3 Raycast Edition,” developed in collaboration with Raycast, as a showcase project.
NuPhy Custom Keyboard Projects
Attention is focusing on an initiative to offer, in an open forum, services that involve collaborations with other industries within the keyboard sector.
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NuPhy’s Custom Keyboard Service for Businesses
NuPhy’s newly launched ” Custom Keyboard Projects ” is a service that creates original keyboards tailored to the needs of companies and brands.
The main customization options outlined in the official announcement are as follows:
| Items Available for Customization | Details |
|---|---|
| keycap | Change the color scheme, logo, and other elements |
| Logo | Reflecting corporate and brand logos |
| Nameplate | Production of custom nameplates featuring brand names and other information |
| Package | We provide custom packaging tailored to each product |
Intended uses include devices for internal teams, promotional items and gifts, products for communities, and brand collaborations between companies.
A key feature of this service is that, in addition to purchasing ready-made keyboards in bulk for corporate use, companies can design the appearance and accessories to match their brand’s aesthetic.
Greenkeys OfficeIt’s not about designing a keyboard from scratch, but more like customizing the color scheme of an existing keyboard to match the company’s colors.
I think this makes it a bit easier.
Introducing Raycast Edition as a Case Study
In this announcement, NuPhy has featured a collaboration model with Raycast as a case study.
The “NuPhy Air75 V3 Raycast Edition” is a model based on the Air75 V3 low-profile keyboard that incorporates Raycast’s signature color scheme and custom keycaps.
It comes with 14 custom keycaps, including a dedicated Hyper key, and is designed to make it easy to control Raycast-based workflows directly from the keyboard.
A key feature is that it doesn’t just add a logo to the exterior; it also incorporates the software’s functionality and brand image into the key layout and design.
Since NuPhy’s official post also introduces it as “a product created with Raycast,” it’s likely that this model will serve as a concrete example for future custom projects for corporations and brands.
NuPhy Air75 V3 Raycast Edition
From the consumer market to the B2B sector
To date, NuPhy has focused on the Air and Halo series, offering finished keyboards for general consumers—the so-called “B2C sector.”
Through this newly launched service, we accept requests from teams, brands, and communities to create custom products tailored to their specific needs.
In addition to its traditional B2C model, in which NuPhy sells its existing products directly to consumers, the company has expanded into the B2B sector, which is based on collaboration with other companies.
In particular, the Raycast Edition was a product that combined NuPhy’s keyboard design with Raycast’s software and brand identity.
By presenting these results as examples of our work, it becomes easier to propose similar branded keyboards to other companies and services.
It should be noted that NuPhy does not explicitly classify this service as OEM or ODM.
At this point, it’s best to think of this as a custom keyboard project that includes brand collaborations.
Greenkeys OfficeThis business approach is very insightful.
Even if people don’t seem particularly interested in keyboards, in the case of corporate collaborations, fans of that company or brand may still purchase the “collaboration keyboard.”
As a result, NuPhy’s keyboards are now able to reach beyond their traditional target audience.
Please inquire individually regarding prices and production lead times.
The official website outlines the customization options available, but detailed conditions for each project—such as production costs and delivery times—are not uniformly specified.
If you are considering placing an order, you will need to contact NuPhy to discuss your intended use, desired customizations, and production quantity, and consult with them on a case-by-case basis.
In addition, the following conditions have not yet been clarified:
- A keyboard that serves as a base for customization
- Support for Japanese Keyboard Layouts
- Minimum Order Quantity Required for Production
- Prototype Production Costs
- Time Required from Design to Mass Production
- Order Terms from Japanese Companies
We’ll also be keeping an eye on whether it will support Japanese keyboard layouts and collaborations with domestic brands in the future.
Summary | Expanding Beyond the Keyboard Market Through Collaboration
That concludes our overview of “Custom Keyboard Projects,” NuPhy’s custom keyboard service for companies and brands.
What’s noteworthy about this initiative is that NuPhy isn’t limiting its target market to just those interested in keyboards.
Even people who wouldn’t normally be interested in a keyboard on its own might consider buying it if it’s a collaborative product with a service they use regularly or a brand they support.
In the case of the Raycast Edition, it allows us to introduce Raycast to users who were previously unfamiliar with NuPhy as a keyboard that incorporates Raycast’s features and brand design.
Since users will experience the typing feel and features of NuPhy keyboards after purchase, this serves as a gateway for NuPhy to attract users beyond its traditional customer base.
This structure is also consistent with HHKB’s approach of expanding its reach beyond programmers and keyboard enthusiasts through collaborations with other companies.
In the ZOZOTOWN × HHKB collaboration featured on Greenkeys yesterday, the HHKB brand expanded into the apparel and fashion sectors.
Meanwhile, NuPhy’s new service aims to integrate partner brands and communities into its keyboards, connecting their fans with NuPhy product users.
Although the approaches differ, both initiatives aim to leverage the customer base of their partners to expand their brands beyond the traditional keyboard market.
NuPhy, in particular, highlighted its collaboration with Raycast as a case study and unveiled a system for providing similar custom keyboards to businesses.
The significance of this announcement likely lies in the fact that the company is seeking to develop brand collaborations—rather than one-off partnerships—as a B2B business in their own right.
In the future, we may see an increase in collaborations not only with software companies but also with the fashion and gaming industries, as well as creator communities.
At first glance, this may seem like a B2B strategy, but it’s an approach that could ultimately lead to the expansion of the keyboard market as a whole.
I’m really looking forward to seeing what NuPhy does next.
- Originally published:
- Last updated:
- Method of coverage: See official manufacturer release and official SNS postings
- References/Citations:
- Conflicts of Interest: Product provided: None Monetized links in this article: None
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