On March 3, 2025, Sanyo Godo Kaisha, which operates the official Japanese distributor for NuPhy and Lofree, announced the site renewal on its official X account.
The NuPhy Japan sales website operated by Sanyo Godo Kaisha will be relaunched as “DIGIART” from 11:00 today.
– DIGIART (formerly NuPhy Japan) (@digiart_m) March 3, 2025
We will aim to create a sales site that is not restricted to brands or keyboard categories other than NuPhy’s products.
We will continue to sell and support NuPhy products as the sole distributor in Japan. pic.twitter.com/V2FK6iKPHt
The site previously operated as “NuPhy Japan” has been relaunched as “DIGIART” and has become a comprehensive online store.
The current lineup will continue to be “NuPhy” as before, and “Keyreative”, a keycap brand that we began handling at the end of October 2024.
The existing site URL “https://nuphy.co.jp” will be redirected to the new URL ( https://sanyollc.com/) and can be accessed without problems.
The company expressed its desire to name the new store “DIGIART” as follows.
Origin and Idea of the Brand Name “DIGIART ”
“DIGIART” is a fusion of the words ” Digital ” and “Art”. The name “DIGIART” is a fusion of the words “digital” and “art.” It expresses our message that we value not only the technical aspects of our products, but also the “artistry” of beauty, creativity, and passion in our gaming devices.
The world of games and digital devices is not just a collection of technologies, but also an “art” created by players and creators. Our mission is to provide gamers and creators with the best possible experience through high-quality products that combine functionality and design.
DIGIART” is a strong belief in enriching the user experience by conveying creativity and passion, backed by the latest digital technology.
KawamuraI personally thought that this is exactly the kind of thinking that is typical of Sanyo-san.
It conveys the feeling that a device not only exists, but that its value can be felt only when experienced.
The store name change is believed to be due to the expansion of the product lineup handled.
The company has operated as the exclusive distributor of NuPhy in Japan until now, and after starting to operate as the Japanese distributor of Lofree, it has expanded its lineup of brands it handles by starting to handle Keyreative as well.
The renewal seems to imply that the two brands have been dropped under the sales umbrella as “Sanyo Godo Kaisha.
Lofree Japan will continue to sell its products through its existing website URL.
We look forward to further expansion of the brands and products we handle in the future.
Information reference: DIGIART (https://sanyollc.com/)
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